El-Dina: The Halal Specialist in Premium Meats – Flavour, Tradition & Convenience

If you love bold, authentic flavours with the ease of modern convenience, then get ready to fall in love with El-Dina! Founded in 2009 in Singapore, El-Dina is a homegrown, Halal-certified brand dedicated to crafting premium, ready-to-eat meats that blend tradition with innovation. From mouthwatering dendeng to flavour-packed beef serunding, every bite is crafted with quality ingredients, authentic spices, and meticulous preparation to bring you a taste that’s deliciously unforgettable!

Dendeng That Hits All the Right Notes

Love a savoury-sweet, tender bite? Meet El-Dina Dendeng (U.P. $19.80)—a premium take on this Indonesian favourite, packed with bold spices and smoky flavours! Whether you’re looking for a quick protein boost on the go or a flavorful dish for your festive spread, this ready-to-eat delight is your new obsession!

🔥 NEW! Dendeng Chicken Pedas – A mildly spicy satay-like treat for those who love a little heat!
🌿 Dendeng Beef – Fragrant with lemongrass and umami goodness, it’s a bite of perfection!

Perfect for Gifting! Wrapped in sleek, modern packaging, El-Dina Dendeng makes a stylish and thoughtful gift for Hari Raya, business associates, or any special occasion! Plus, each box comes with a free Raya sampul duit while stocks last!

Introducing: El-Dina Beef Serunding – A Special Ramadan Treat!

Fluffy, fragrant, and packed with deep, savoury flavours, this Ramadan exclusive beef serunding ($6.00) is slow-fried with coconut milk and aromatic spices, making it the perfect topping for rice, sandwiches, and even noodles!

Also available:

• Original Chicken Floss ($2.65) – A subtly sweet & savoury classic.
• Chicken Floss with Seaweed ($2.65) – A flavourful twist with umami-rich seaweed flakes!

Stock up, snack on, and celebrate with flavour—because El-Dina is here to make every bite iconic!

You can purchase offline at selected Fairprice, Esso (Cheers, Fairprice Express) and BHG pop-up fairs.

Or order from the comfort of home from various online channels: Official website, OTSI, Shopee, Lazada, TikTok.

Enjoy exclusive Raya promotions on www.ellaziq.com! Get $4 off your $50 purchase with the code RAYA4, or save $10 on a $120 spend using code RAYA10. Plus, enjoy free delivery on orders of $35 and above. For a limited time, receive a free Portable BBQ Grill Pit with any purchase of $50 or more.

Psst… Be sure to join the Raya Lucky Draw where you stand a chance to win a Philips Airfyer (5000 Series) worth $319, with every minimum spend of $20 in a single receipt. Head over to www.ellaziq.com to find out more. Promo valid from 1 Mar to 30 Apr 2025. T&Cs apply.

Halal status: Halal-certified

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